COMING UP: John Lawson’s “Going Social: 5 Easy Steps to Build and Maintain Your Ecommerce Social Media Program”


No matter if your eBay business is already using social media, or you are just ready to get your feet wet, this webinar gives you the overview of how to build a social media plan for your small business. You will learn the five basic components of a social media program and how they work together to capture and convert more sales. You can use this process to build your social media presence and maintain it as you gain experience with social media and the tools available to you.

Are you ready to start a social media program for your business? Or have you started using social media but aren’t satisfied with the results? Social media provides tools that can transform your small business but what’s the secret? In this power-packed webinar, you will learn:

  • How to harness the power of social media to achieve your business goals
  • The building blocks of a successful social media program for any size business
  • How social media is different from traditional marketing
  • Guidelines for choosing the best social media sites for your business
  • Where to find hidden conversations about your business or products online
  • Why you need a social media management plan and what goes into it
  • How to measure your social media success in meaningful ways

Presented by John Lawson, an ecommerce business CEO, keynote speaker, award-winning social media strategist, and an American Express “Featured Business.” With over 51,000 followers on Twitter, more than 250,000 views of his videos on YouTube and more than 10,000 monthly visitors to his website, John knows social media.

Participants will also be able to ask questions throughout the presentation. The webinar is for eBay sellers of all sizes and levels. Everyone who registers will get a link to the webinar recording after it’s complete. So sign up whether you can participate live or not.

When:  Thursday, May 17, 2012, at 5:00 p.m. PT / 8:00 p.m. ET (Registrants will receive a link to the webinar recording afterwards.)

Where:  Register at https://www3.gotomeeting.com/register/343331942 (You do NOT have to be a Top-rated seller to participate.)

NOTE: Please make sure to sign up for our newsletter so you’ll be notified of our future webinars.

John Lawson’s “Going Social: 5 Easy Steps to Build and Maintain Your Ecommerce Social Media Program” – REPLAY is UP!


Did you miss it? No Worries!  You can view the entire presentation on our You Tube channel 

No matter if your eBay business is already using social media, or you are just ready to get your feet wet, this webinar gives you the overview of how to build a social media plan for your small business. You will learn the five basic components of a social media program and how they work together to capture and convert more sales. You can use this process to build your social media presence and maintain it as you gain experience with social media and the tools available to you.

Are you ready to start a social media program for your business? Or have you started using social media but aren’t satisfied with the results? Social media provides tools that can transform your small business but what’s the secret? In this power-packed webinar, you will learn:

  • How to harness the power of social media to achieve your business goals
  • The building blocks of a successful social media program for any size business
  • How social media is different from traditional marketing
  • Guidelines for choosing the best social media sites for your business
  • Where to find hidden conversations about your business or products online
  • Why you need a social media management plan and what goes into it
  • How to measure your social media success in meaningful ways

Presented by John Lawson, an ecommerce business CEO, keynote speaker, award-winning social media strategist, and an American Express “Featured Business.” With over 51,000 followers on Twitter, more than 250,000 views of his videos on YouTube and more than 10,000 monthly visitors to his website, John knows social media.

Participants will also be able to ask questions throughout the presentation. The webinar is for eBay sellers of all sizes and levels. Everyone who registers will get a link to the webinar recording after it’s complete. So sign up whether you can participate live or not.

When: Thursday, May 17, 2012, at 5:00 p.m. PT / 8:00 p.m. ET (Registrants will receive a link to the webinar recording afterwards.)

Where: Register at https://www3.gotomeeting.com/register/343331942 (You do NOT have to be a Top-rated seller to participate.)

NOTE: Please make sure to sign up for our newsletter so you’ll be notified of our future webinars.

SmartSourcing: How to Source the Products that Buyers Want! – presented by Lisa Suttora – Recording and Slides

Your product line is the engine of your business! In this webinar, e-commerce strategist Lisa Suttora shares five key product sourcing strategies for expanding your business on eBay. Learn how to tap into exactly what today’s consumers want to buy and how to leverage multiple sourcing channels for product line expansion.

Topics include:
- What’s changed with product sourcing in 2012
- Finding opportunities in untapped niches and gaps in the marketplace
- Leveraging Idea Hotspots™ for an unending supply of ideas for products to sell
- Multi-channel sourcing
- Growing your business through product line expansion

Presented by Lisa Suttora, noted Ecommerce Expert, author, speaker and the Founder/CEO of WhatDoISell.com. She’s one of only 34 eBay Certified Providers worldwide. Lisa has more than 15 years in online and offline retail merchandising.

To watch the recording, click HERE.

To get the slides in PDF format, click HERE.

How to Use Working Capital to Grow Your Online Business – presented by Kabbage – Recording

Successful businesses require money to grow. Whether it’s purchasing more inventory, buying equipment to run your business, increasing your advertising efforts, or hiring staff. Learn how to use working capital to grow your online business. The webinar is presented by Russell Walraven, Director of Marketing with Kabbage, Inc. Kabbage provides working capital to online merchants both large and small. Key topics of the webinar include:

- The cost of doing business: it’s not APR, it’s ROI
- Credit as an investment
- Best practices of working capital
- How to evaluate your personal needs
- The difference between personal and business credit
- And more!

To watch the recording, click HERE.

And please sign up for our newsletter so you’ll be notified of all upcoming webinars.

Best Practices for Best Match – presented by eBay – Recording and Slides

eBay Best MatchLearn how to optimize your listings for the greatest success in search. The webinar is presented by Julie Netzloff, Sr. Product Manager in eBay’s Search Sciences Team. Julie has been with eBay for over five years and working on Best Match for most of that time. She has the distinction of being the Search employee with the longest Best Match history at eBay.

During the webinar, you will learn what Best Match is, why it’s important, specific factors that affect search results and what sellers can do to help improve their own search results.

To watch the recording, click HERE.

To get the slides in PDF format, click HERE.

Remember to sign up for our newsletter so that you don’t miss the exciting announcement of our next webinar.

Get Ready, eBay Sellers: Tax Laws Have Changed – presented by Outright – Recording and Slides

New Tax Laws

Did you know that Paypal sent 1099k forms to certain eBay sellers this year?  Do you even know what a 1099k form is?  New tax laws this year are affecting eBay sellers.  If you’re not careful, you could be seeing an increase in what you have to pay out.  But, it doesn’t have to be that way! Learn about common tax deductions, the new tax laws, 1099-K forms, and tips for getting your taxes prepared with as little hassle as possible. Tax season may be over but this will help you for the rest of the year.

Laura Messerschmitt and Ryan Thompson, Outright executives with decades of financial industry experience are joined by Diane Kennedy, CPA and top tax strategist in presenting what you need to know about your taxes.  This session is for eBay sellers who want the basics without all the jargon (not advanced tax professionals!).

 

To watch the recording, click HERE.

To get the slides in PDF format, click HERE.

Year-End Activities: 10 Quick Tips – presented by Outright – Recording

Love Year End

 

A webinar sharing 10 quick tips you need to do to ensure that you close out 2011 and start up 2012 on the right financial foot. (And if you’re watching this in 2012, keep these in mind the end of this year!) Laura and Ryan from Outright present 10 things that you need to do to keep your financials and taxes are on track.

To watch the recording, click HERE.

Know Your Numbers: Managing Your Business to Greater Success – presented by eBay – Recording and Slides

 

Uncle Griff

Learn the essential business metrics you need to measure the health and performance of your business on eBay. Presented by Jim “Griff” Griffith, Dean of eBay Education and  will talk about sales volume, costs, net profit, selling format mix and much more. As he says, “The numbers…You can’t manage what you do not measure.”

  • See how to sell more and profit more on eBay. Specifically for eBay sellers.

To watch the recording, click HERE.

To get the slides in PDF format, click HERE.

Holiday Shipping Best Practices – presented by Stamps.com and Bubblefast – Recording

Holiday Shipping Best Practices for eBay Sellers

Presented by Mark Le Vine of BubbleFast.com and Eric Nash of Stamps.com.

The holiday season is the busiest shipping period of the year for eBay sellers. Are you prepared with the latest money and time-saving shipping tools and techniques to keep your business running efficiently and your customers satisfied? This webinar features Mark Le Vine and Eric Nash as they discuss packing and shipping tips to make your holiday season headache free!

Topics include:
- Get tips to package your products properly
- Advice to optimize your package weight
- Info to find the lowest cost shipping rates
- Learn how to easily handle extra shipping volume

About the presenters: Mark LeVine & Eric Nash. Mark LeVine runs the family business Bubblefast and Eric Nash works with Stamps.com.

To watch the recording, click HERE.

12 Profitable Holidays Tips for eBay Sellers – presented by Janelle Elms of OSI Rock Stars – Recording

Christmas is just around the corner and consumers are already making purchases for the holiday season. What should you do? Janelle Elms explains 12 tips every eBay seller must do for a wildly successful and profitable holiday season. Key topics discussed include:

  1. Getting your eBay Store set for the holidays
  2. Making sure your social media is ready for the shoppers
  3. Finding new sales channels for this holiday

About the presenter:  Janelle Elms Janelle Elms is a best-selling author, speaker and leading eBay educator. She is the author of numerous eBay books, including the best-selling “eBay Your Business” book.  Visit www.JanelleElms.com and www.osiRockStars.com to learn more.

Watch The Recording